Creating a streetwear recommerce brand
Brand strategy: workshops, copywriting, strategy
With Your Majesty, Amsterdam
Less than 7% of purchased clothes are sold for a second time. One of the reasons is that it’s too much hassle for brands to resell their second-hand products.
Fashion-tech company RESPONSIBLE tackles this by powering recommerce for streetwear brands and retailers. The brand’s goal is to evoke a sense of accessible imagination. A better world that everyone—within and beyond a lifetime—can make a reality.
I partnered with Your Majesty to conduct and lead brand strategy workshops with the client team that further turned their vision into a practical strategy statement that informed the brand’s expression:
Passing legacies through generations
The innate long-lasting brand strategy was translated into the logotype—The Generation Mark.
I worked closely with the creative team at Your Majesty to consult on the brand identity to make sure the strategy was infused in the best way possible. The outcome was a solid brand with a strong message, ready to take over the world.
From the client:
“Working with Your Majesty was nothing short of a delight. Our team was guided through some facilitated workshops that drew out the essence of who we are as a company. It was amazing to see how this was then interpreted into words and images to shape and communicate our brand.”
— MARK DOWDS, FOUNDER & CEO