Bringing out the uniqueness in a beauty brand

Brand strategy: workshops, copywriting, strategy

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With Keplar, Amsterdam

Being a beauty brand today is challenging in regards to claiming something unique. As more and more brands enter the market, BFNKY was clear that they had a USP that differentiated them against their competitors. 

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With workshops and positioning exercises and analysing their competition, we created BFNKY's values, mission, positioning, and claims that influenced the end strategy: