Bringing out the uniqueness in a beauty brand
Brand strategy: workshops, copywriting, strategy
With Keplar, Amsterdam
Being a beauty brand today is challenging in regards to claiming something unique. As more and more brands enter the market, BFNKY was clear that they had a USP that differentiated them against their competitors.
With workshops and positioning exercises and analysing their competition, we created BFNKY's values, mission, positioning, and claims that influenced the end strategy: