Generating relatable content for a change of reality 

Creative strategy 

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With Edelman Amsterdam

When COVID-19 hit and millions of people were forced to work from home, we suddenly got to see the true realities of people's spaces.

Adjusting to the new normal was not as easy for some, and we saw an abundance of candid, true, and real situations being displayed, instead of covered-up staged photos. People were authentic and sympathetic, and people realised the importance of having the right technology.

Together with Edelman, we created the campaign #SurfaceYourSpace to launch within this moment and encourage people to share the true realities of their spaces. The campaign launched with influencers and content from real people.