Mark's Most Well Worn Jacket
Engaging influencers in an impactful way
Creative strategy, influencer campaign
With Veritas Communications, Toronto
Mark’s Canada is a well-known clothing brand owned by the big retailer Canadian Tire. Their brand ethos is “Well Worn” and we were tasked to come up with a PR/media idea to bring awareness and attention to what the brand stands for.
We creates The Most Well Worn Jacket campaign which featured a jacket that travelled all through Canada, touching different influencers and micro-celebrities to leave their mark on the jacket (their own personal patch designed by myself). This jacket at the end of the campaign was then auctioned off for a good cause.
The jacket got the media’s attention and was featured on different segments, including CTV news.