GETMETRIX / FORMALYTICS
Naming an innovative app in the football space
With Keplar, Amsterdam
Formalytics have been working on a football app for years. This app will disruptive the market as one of the best analytical and self-improvement apps on the market. Using innovative technology, Formalytics needed a seperate name for the app, something that will be attractive but yet descriptive.
We started by looking at other brands in the market, brands in other markets, and best practices to brainstorm the right name for the app. After multiple workshops we had a clear winner: